Original Is Never Finished is a cultural manifesto about creative evolution, the idea that nothing truly original is ever “done,” only reinterpreted, remixed, and pushed forward. The film unfolds like a continuous chain reaction: one gesture triggers the next, one discipline feeds another, and creativity becomes a loop with no finish line.
Built as a high-energy collage of music, sport, dance, and style, the film spotlights a new generation of cultural figures who embody that mindset in their own language. The cast includes Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira, and Adrianne Ho.
Rather than celebrating legacy as something fixed, the film treats heritage as living material — something to be challenged, re-coded, and made new again. In that sense, adidas Originals isn’t framing originality as a destination, but as a perpetual motion: a refusal to repeat, and an insistence on transformation.
Worked With Love By:
Agency: Johannes Leonardo
Executive Producer: Valerie Romer
Line Producer: Suza Horvatt
Managing Director: Charles-Marie Anthonioz
DOP: Matthias Rudh & Alex Barber
1st AD: John Lowe
Production Designer: Jeffrey Higinbotham
Art Director: Mike Martella, Alan Petherick
Costume Designer: Mindy LeBrock
Key Make Up: Michelle McKaig
Choreographer: Richmond Talauega
Editor: Anthony Talauega
VFX: The Mill
Editorial: Exile
