The Icon reimagines an emblem of timeless art through the lens of modern eff ervescence. In this cinematic allegory, Mona Lisa — long held as the epitome of mystery and poise — steps out of her frame and embarks on a journey that transforms her into an emblem of Perrier’s sparkling personality.
Set between the hallowed halls of cultural history and the kinetic energy of contemporary life, the film plays on contrast. Mona Lisa’s serene composure meets Perrier’s vibrant bubbles; her stillness finds rhythm in motion. What was once a static symbol of beauty becomes alive with curiosity, sparkle, and playful confidence.
The narrative unfolds as a metaphor for reinvention. Just as Perrier’s effervescence awakens the senses, the reimagined Mona Lisa awakens to a world where tradition and freshness collide. Her transformation is not denial of history, but a celebration of evolution — a reminder that icons endure when they adapt, surprise, and continue to inspire.
Visually, the film turns bubbles into narrative punctuation and motion into meaning. Mona Lisa’s gaze becomes alive; her step forward becomes a declaration. What emerges is not simply a reinterpretation, but a statement about the enduring power of reinvention.
The Icon is more than a brand film — it is a manifesto for timeless vitality, where classic meets effervescent, and history dances with the present.
Worked With Love By:
Agency: RosaPark
Executive Producer: Jean Duhamel
Line Producer: Annabel Rosier
DOP: Matias Boucard
1st AD: Frederic Monnet
Production Designer: Arnaud Roth
Art Director: Sophian Bouadjera / Frédéric Leclerc / Antoine Blondet
Costume Designer: Laura Tunon Mendez
Editing Company: Poster Company
Editor: Nicolas Larrouquere / Philippe Roch
Post Producer: Cyril Bordesoulle
