Archive

Adidas – ORIGINAL IS NEVER FINISHED

       Original Is Never Finished is a cultural manifesto about creative evolution, the idea that nothing truly original is ever “done,” only reinterpreted, remixed, and pushed forward. The film unfolds like a continuous chain reaction: one gesture triggers the next, one discipline feeds another, and creativity becomes a loop with no finish line.

Built as a high-energy collage of music, sport, dance, and style, the film spotlights a new generation of cultural figures who embody that mindset in their own language. The cast includes Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira, and Adrianne Ho.

Rather than celebrating legacy as something fixed, the film treats heritage as living material — something to be challenged, re-coded, and made new again. In that sense, adidas Originals isn’t framing originality as a destination, but as a perpetual motion: a refusal to repeat, and an insistence on transformation.

Worked With Love By:

Agency: Johannes Leonardo
Executive Producer: Valerie Romer
Line Producer: Suza Horvatt
Managing Director: Charles-Marie Anthonioz
DOP: Matthias Rudh & Alex Barber
1st AD: John Lowe
Production Designer: Jeffrey Higinbotham
Art Director: Mike Martella, Alan Petherick
Costume Designer: Mindy LeBrock
Key Make Up: Michelle McKaig
Choreographer: Richmond Talauega
Editor: Anthony Talauega
VFX: The Mill
Editorial: Exile

Gesaffelstein &The Weeknd – Lost in Fire

       Lost in the Fire unfolds in a futuristic, allegorical world where everything feels artificial — objects, spaces, gestures, and even love itself. The environment is sleek and controlled, yet emotionally hollow, reflecting a society where intimacy has become performative and desire is reduced to surface and consumption.

Within this fabricated reality, The Weeknd stands apart. He is not seduced by appearances; he questions them. Through his presence and lyrics, he speaks of a different kind of connection — a love that is raw, sincere, and unfiltered, in opposition to the cold mechanics of modern relationships.

The objects surrounding him feel symbolic rather than functional — props in a world where meaning has been stripped away. Love, like everything else, risks becoming synthetic. Against this backdrop, the song becomes a declaration: a refusal to accept emotional shortcuts, a search for something real in a world built on illusion.

Gesaffelstein’s presence reinforces this tension. His dark, minimalist universe frames the film like a controlled system — a machine generating desire without depth. Within it, the human voice becomes an act of resistance.

Lost in the Fire is a film about contradiction: warmth inside coldness, truth inside artifice. A futuristic parable where love must fight to remain genuine in a world that prefers replicas to reality.

Worked With Love By:

Agency: Music Video
Executive Producer: Maeva Tenneroni
DOP: Nicolas Loir
Costume Designer: Thi Thu Hanyak
Editing Company: POSTER COMPANY
Editor: Roxanne Feure-Huet
Post Producer: Cyril Bordesoulle

Natural Diamond Council

       An Italian Dream is a cinematic celebration of beauty, memory, and timeless emotion. Set against the warmth and elegance of Italy, the film follows Ana de Armas through moments that feel suspended in time — where light, place, and feeling align.

Rather than presenting diamonds as symbols of status, the film frames them as witnesses to life’s most meaningful experiences. They accompany moments of connection, joy, and quiet contemplation — fragments of life that become unforgettable precisely because they cannot be repeated.

Italy becomes more than a backdrop; it is a state of mind. Sun-drenched landscapes, intimate encounters, and spontaneous gestures create a dreamlike atmosphere where emotion takes precedence over spectacle. Ana de Armas moves through this world with grace and authenticity, embodying a sense of freedom and presence.

An Italian Dream reflects the Natural Diamond Council’s vision: that natural diamonds hold value not only in their rarity, but in the stories they carry. More than a film about jewelry, it is an ode to moments lived fully — moments like no other.

Worked With Love By:

Executive Producer: Valerie Romer
Line Producer: Hera King
Managing Director: Charles-Marie Anthonioz
DOP: Benoit Debie
1st AD: Matthew Clark
Production Designer: Tristan Mur
Art Director: Guido Konijn
Costume Designer: Georgia Pendelburry
Hair Stylist: Jenny Chung Cho
Make Up Artist: Melanie Inglessis
Post House: Mazarine
Editor: Nicholas Larrouquere
Post Producer: Victoria Desailly
Service Co: Twentyfour Seven Island Films

Audi – You dare or you don’t

       Robot is an allegory of awakening, a narrative where the journey from automation to emotion mirrors the evolution of progress itself. At its center is a bomb diffusing robot, a figure of precision and logic, trained to navigate danger with cold calculation. But when it encounters an Audi, something unexpected happens: it does not just see a machine, it senses potential, power, and personality.

In a world governed by wires and protocols, the robot’s encounter with the Audi becomes a moment of transformation. The car, engineered with Vorsprung durch Technik, meaning “Advancement through technology”, stands as a symbol of human ingenuity, not just technical excellence. It represents emotion, surprise, and the exhilarating tension between control and freedom.

Visually, the film turns the mundane into the symbolic. The robot’s mechanical gait contrasts with the Audi’s sleek form, and its circuitry contrasts with the car’s responsive energy. What begins as a routine operation evolves into a metaphor for curiosity and discovery. Robot suggests that even the most precise systems can be moved by beauty and performance, echoing Audi’s belief that engineering is as much about the soul as it is about the machine.

Robot is more than a commercial, it is a cine

Worked With Love By:

Agency: Fred&Farid
Executive Producer: Charlotte Lepot
Editing Company: Home Digital Picture – Mikros – NightShift
Post Producer: Romain Gingembre