Gesaff Hate or glory

Two names. One fire.

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      The film draws from a dominant trend in American rap culture, where gold stands as the ultimate symbol of success, power, and social elevation.

Here, wealth is no longer a reward, but an obsession. Having overthrown the local kingpin, the hero refuses to stop at power alone. He pushes further, seeking total immersion in the symbol that defines his ascent. By plunging himself into gold, he attempts to become untouchable — eternal.

This act fractures his world. Admiration slowly mutates into jealousy, tension, and silent hostility among those closest to him. Surrounded by gold, the hero becomes trapped by it — weighed down, immobilized, unable to move.

What should have crowned him instead imprisons him. Glory transforms into paralysis. The film exposes the paradox of excess, where absolute wealth no longer liberates, but consumes.

Worked With Love By:

Agency: Music Video
Executive Producer: Jules de Chateleux
DOP: Michael Ragen
1st AD: Jorge Pallares
Make Up Artist: Haley O’Neil, Victoria Aronson
Editing Company: Home Digital Pictures
Editor: Nicolas Larrouquere
Post Producer: Clémence Cuvelier, Paul Crehange

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