The project came together in a remarkably spontaneous way. While Romain Gavras was developing the artistic direction of Dua Lipa’s album, he reached out to initiate the collaboration. Within just one week, the video was conceived and brought to life. Shot at The English National Ballet’s Mulryan Centre for Dance, the film adopts a minimalist visual language, allowing movement and performance to take center stage.

The choreography, created by Charm La’Donna and Sharon June, plays a central role in shaping the narrative and physical tension of the piece.

Through its stripped-back aesthetic and precise choreography, Houdini highlights Dua Lipa’s magnetic presence and artistic precision, revealing her as both performer and storyteller.

Worked With Love By:

Agency: MV
Executive Producer: Maeva Tenneroni, Romain Gavras
DOP: André Chemetoff
1st AD: Benji Edwards
Production Designer: Arthur Deborman
Art Director: Craig Gilroy
Costume Designer: Lorenzo Posocco
Hair Stylist: Peter Lux
Make Up Artist: Lisa Eldridge
Editing Company: Poster Company
Editor: Léo Gatelier, Jérome Pesnel
Post Producer: Cyril Bordesoulle, Yéléna Dos Santos

Rooted in the singular culture of Brazil’s favelas, the film draws inspiration from a world where music, style, and community are inseparable. Baile Funk sits at the heart of the narrative — a powerful, physical sound born in the hills of Rio, carrying both rebellion and celebration. Its raw pulse transforms the night into a shared, almost ritualistic experience.

The favela is portrayed not as a backdrop, but as a living ecosystem — vibrant, inventive, and deeply expressive. A place where creativity thrives under pressure, where self-expression becomes a form of resistance, and where identity is forged through movement, fashion, and sound.

At its core, the film reflects Rabanne’s DNA: bold, fearless, and future-facing. The brand’s metallic sensuality and avant-garde spirit collide with the raw authenticity of Brazilian culture, creating a dialogue between luxury and street, fantasy and reality.

More than a fragrance film, Sunset to Sunrise is an ode to freedom and cultural energy — a celebration of Brazil’s singular voice and the magnetic power of a night that belongs to those who dare to live it fully.

Worked With Love By:

Agency: ODGMT
Executive Producer: Camille Lambert
1st AD: Elis Manukian
Production Designer: Pedro Bolo Catellani
Art Director: Julien Dossena (rabanne) + Sunbelt
Costume Designer: Claudia Kopke / Marina Franco
Make Up Artist: Wallace Vidigal
Steadycamer: Bernardo Negri
Editing Company: POSTER
Editor: Nicolas Larrouquère
Post Producer: Cyril Bordesoulle
VFX: Poster Company
Graphiste: Lucas Latil
Supervision Musical: Léo Copet
Etalonneur: Leo Teerreros

Blending science-fiction elements with raw emotion, the film captures a moment where innocence collides with awakening. The city becomes a playground and a threshold — a place of danger, freedom, and revelation. What begins as a flight quickly turns into a collective uprising, driven by instinct rather than control.

The visual language embraces atmosphere and emotion over explanation. Light, movement, and sound merge to create a sense of wonder and urgency, echoing the nostalgic yet futuristic tone of M83’s music.

Midnight City is less a narrative than a feeling — a cinematic pulse of youth, rebellion, and hope. A film about finding strength in difference, and about that fleeting moment when the night belongs entirely to you.

Worked With Love By:

Agency: Music Video

Surrounded by fields of flowers and open landscapes, Natalie Portman embodies a woman deeply connected to her senses and her environment. Movement becomes organic, almost instinctual, as she blends into the scenery rather than dominating it. Nature is not a backdrop, but a living presence — a source of emotion, freedom, and rebirth.

The film embraces light, color, and texture, capturing the softness of petals, the warmth of the sun, and the energy of the wind. Floral notes translate visually into motion and atmosphere, echoing the fragrance’s composition through images that feel both intimate and expansive.

More than a perfume film, Miss Dior 2023 is a celebration of life in bloom — a manifesto for a femininity that is joyful, grounded, and naturally powerful.

Worked With Love By:

Agency: L.O.V.E
Executive Producer: Nicolas Lhermitte
Line Producer: Annabel Rosier
DOP: Benoît Debie
Art Director: Jan Houllevigue
Editing Company: POSTER COMPANY
Editor: Fred Olsak
Post Producer: Claire Riszniewski

The horse is central to the narrative. Zendaya does not simply ride it — she tames it. The bond between rider and animal becomes a metaphor for mastering instinct, fear, and inner strength. Power is expressed through control and trust, not force. By guiding the horse, she affirms her own direction.

As they move through the city, Los Angeles turns into a landscape of contrasts — shadow and light, stillness and motion. The ride transforms the urban environment into a symbolic passage, where every step brings her closer to clarity and elevation.

In the final moment, the fragrance becomes a source of light. Zendaya captures the light with Idôle, creating a reflection that acts as a signal. Others, also searching for light, respond in return — revealing a shared aspiration.

Idôle is a film about inner mastery and momentum. A story where taming the horse mirrors the act of finding one’s own path — and daring to ride toward the light.

Worked With Love By:

Agency: Publicis Luxe, The Mill
Executive Producer: Solal
Line Producer: Guillaume Le françois
DOP: Mathias Boucard
Art Director: Chloé Marchand
Costume Designer: Cassie Meier
Editing Company: Final Cut
Post Producer: Maxime Dabel, Elodie Doritch, Sandrine De Monte

The film unfolds like a backstage pass to a cultural spectacle. Directed by Manu Cossu as part of adidas’s open-source campaign approach, it features the world’s most influential creators and athletes converging in a seamless celebration of individual brilliance and collective energy.

At its core stands Lionel Messi, whose vision and daring on the field underscore the idea that creativity transforms the game. Alongside him, Paul Pogba radiates leadership and inventive play; Luis Suárez, Dele Alli and Mo Salah bring relentless instinct and unpredictability; Mesut Özil, Javier Hernández, and Lindsey Horan represent the unifying power of sport across cultures and disciplines.

Off the pitch and amplifying the film’s cultural reach, Pharrell Williams and A$AP Ferg act as voices guiding the narrative, advocating for originality and self-expression. Karlie Kloss and other creators from outside football expand the campaign’s scope, reinforcing that creativity is universal — a force that shapes life, sport, and culture alike.

Rather than repeating clichés, Creativity Is The Answer positions the World Cup as a platform where innovation and instinct are just as decisive as strategy and skill. It is a manifesto for a new era of football — one where imagination is the ultimate competitive edge, and every player, artist, and fan is invited to make their own rules.

Worked With Love By:

Agency: 72andsunny
Managing Director: Charles-Marie Anthonioz
Executive Producer / Paris: Charlotte Marmion
Executive Producer / LA: Valerie Romer
Line Producer: Charlotte Woodhead
DOP: Arnau Valls Colomer
1st AD: M. Chef Roussel
Production Designer: Rene Navarette
Costume Designer: Natasha Newman-Thomas
Make Up Artist: Tsipporah Liebman
Post Producer: The Mill
Sound Design: Wave Studios
VFX Supervisor: Pete Smith